Ad Council Campaign

I was tasked with creating an integrated outdoor and responsive digital campaign for the Ad Council. This council promoted visibility of a “Blue Law”. The law chosen is from the state of Ohio, and states thus: “No person shall dye or otherwise color any rabbit or baby poultry, including, but not limited to, chicks and ducklings. No person shall sell, offer for sale, expose for sale, raffle or give away any rabbit or baby poultry which has been dyed or otherwise colored.” This PSA campaign incorporated a series of billboards as well as a mobile & desktop site.